The following was originally published as a tweetstorm on June 20, 2018.

1/ Startup explainer videos can cost $50k — $500k! Instead, we made an explainer game as part of our SaaS onboarding flow. Matter Here’s why…

2/ There are SO many explainer videos released every week and it’s rare that any one video can break through the noise.

3/ We learned the costs and were honest with ourselves about the expected ROI…and couldn’t justify the investment.

4/ The team decided to try something new, different, and, perhaps most importantly, fun.

5/ We made an interactive explainer game and we hope you’ll give it a try and let us know what you think 👉 🕹🎊📣