How to Get Your Team's Buy-In

August 20, 2019
2 Min Read
Photo by
Daina Lightfoot

In his book Buy-In, Harvard Business School professor John Kotter explains how “70% of all organizational change efforts” fail due to a lack of buy-in from peers. Getting buy-in isn’t a superficial tactic. It’s about rallying and inspiring your team behind a cause that will make a positive impact on the organization.

Reflect on how to get your team's buy-in

Learning how to get your team's buy-in is fundamental in developing and honing your leadership skills. Start by simply taking a moment to reflect.

Why should your team buy into your idea?

Exercises to help you get your team's buy-in

Now, it's time to put your reflection into action. Finding opportunities to implement your leadership skills can allow you to get your team's buy-in.

  • Prepare meeting notes or a presentation prior to your pitch meeting. This shows your team you’re well-prepared and allows them time to review your ideas.
  • Meet with 3 team members who you believe can drive change in your company. Make them ambassadors who will advocate and communicate your ideas to others.
  • Adapt to change as you receive feedback. After you share your idea, be receptive to feedback, make changes as fit, and reshape your pitch in order to garner more support.
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