In his book Buy-In, Harvard Business School professor John Kotter explains how “70% of all organizational change efforts” fail due to a lack of buy-in from peers. Getting buy-in isn’t a superficial tactic. It’s about rallying and inspiring your team behind a cause that will make a positive impact on the organization.

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Reflect on how to get your team's buy-in

Learning how to get your team's buy-in is fundamental in developing and honing your leadership skills. Start by simply taking a moment to reflect.

Why should your team buy into your idea?

Exercises to help you get your team's buy-in

Now, it's time to put your reflection into action. Finding opportunities to implement your leadership skills can allow you to get your team's buy-in.

  • Prepare meeting notes or a presentation prior to your pitch meeting. This shows your team you’re well-prepared and allows them time to review your ideas.
  • Meet with 3 team members who you believe can drive change in your company. Make them ambassadors who will advocate and communicate your ideas to others.
  • Adapt to change as you receive feedback. After you share your idea, be receptive to feedback, make changes as fit, and reshape your pitch in order to garner more support.

Additional resources to help you get your team's buy-in

How To Get Employee Buy-In To Build Exceptional Culture
Employees today are looking for a purpose to their work that is easily stated, outwardly directed, and makes a real difference. This begins with “knowing your why.” For exceptional organizations, profit is not confused with purpose.
How To Get Real Buy-In For Your Idea
When it comes to gaining buy-in for your ideas, the way we go about it is generally wrong. If you want your idea to spread in your organization, try these steps to make it happen.
How to Win the Buy-In: Setting the Stage for Change
Want to drive change down through an organization? Don’t lose sight of the bottom-up perspective. by David Stauffer

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