How to Lead a Purpose-Driven Organization

According to a 2018 Global Leadership Forecast study, organizations that operated under a purpose-driven organization financially outperformed the market average by 42%. When inspirational leaders define the “why,” they provide their team clarity, direction, and the confidence to navigate through parts unknown.

Reflect on how to lead a purpose-driven organization

Learning how to lead a purpose-driven organization is fundamental in developing and honing your leadership skills. Start by simply taking a moment to reflect.

What’s the purpose of having a purpose?

Exercises to help you lead a purpose-driven organization

Now, it's time to put your reflection into action. Finding opportunities to implement your leadership skills can allow you to lead a purpose-driven organization.  

• Share the purpose statement with your team at the beginning of every new project. Focus on the "why" and help them understand what they’re trying to accomplish.
• Walkthrough your project’s purpose again when a new person joins the team. Also, take this opportunity to review your individual team member’s distinct roles within the project.    
• Revisit the purpose every 2 weeks throughout the project’s duration. Consider sharing a document or Google Slide describing the purpose to refresh your team.