According to a 2018 Global Leadership Forecast study, organizations that operated under a purpose-driven organization financially outperformed the market average by 42%. When inspirational leaders define the “why,” they provide their team clarity, direction, and the confidence to navigate through parts unknown.

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Reflect on how to lead a purpose-driven organization

Learning how to lead a purpose-driven organization is fundamental in developing and honing your leadership skills. Start by simply taking a moment to reflect.

What’s the purpose of having a purpose?

Exercises to help you lead a purpose-driven organization

Now, it's time to put your reflection into action. Finding opportunities to implement your leadership skills can allow you to lead a purpose-driven organization.  

  • Share the purpose statement with your team at the beginning of every new project. Focus on the "why" and help them understand what they’re trying to accomplish.
  • Walkthrough your project’s purpose again when a new person joins the team. Also, take this opportunity to review your individual team member’s distinct roles within the project.    
  • Revisit the purpose every 2 weeks throughout the project’s duration. Consider sharing a document or Google Slide describing the purpose to refresh your team.

Additional resources to help you lead a purpose-driven organization

Purpose-driven leaders will occupy your workplace in 2020: Here’s how to maximize them
Don’t make your employees leave to find a purpose-driven career.
Council Post: Top Ways To Lead Teams With Purpose
Once you master purpose, the possibilities for what you can achieve are endless.
A Time to Lead with Purpose and Humanity
The corporate response to coronavirus could make stakeholder capitalism a reality.

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