According to Harvard Business Review, choosing the “right metrics” to measure success and feasibility enables teams to get a strong grasp on their goals. Being intentional with how you pick goals will help your team make informed decisions and contribute to the company’s success.

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Reflect on how to set measurable goals

Learning how to set measurable goals with your team is fundamental in developing and honing your leadership skills. Start by simply taking a moment to reflect.

What evidence will prove you’re making progress toward your goal?

Exercises to help you set measurable goals

Now, it's time to put your reflection into action. Finding opportunities to implement your leadership skills can allow you to set measurable goals with your team.

  • List 3 success drivers of your goal and how they’re measured. Ask yourself: “Are we measuring our yearly growth with month-over-month sales revenue or with customer satisfaction surveys?”
  • Identify tangible metrics that will be measured. Your metrics should answer these questions: How much? How many? How will I know when it’s been accomplished?
  • Create realistic goals in your timeframe. For example, “Q3 goals include expanding our readership, so we're targeting these five SEO keywords for our articles.”

Additional resources to help you set measurable goals

What You Should And Shouldn’t Be Measuring To Determine Success
Marketers who aren’t sure of what they’re measuring are building on a shaky foundation.
Council Post: How To Define Your Goals And Work Toward Them: Eight Actionable Steps
Establishing what you want, and then building a framework to reach it, is crucial in business.
Four Steps to Measuring What Matters
Your performance metrics are probably calculating the wrong things.

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