Welcoming Tai to Matter!

I’m thrilled to announce that Tai Tran recently joined Matter as our Head of Marketing! Tai brings a slew of experiences in storytelling from some of the most beloved brands in the world like Apple and Samsung. His work has been recognized by the Forbes 30 Under 30 and LinkedIn Top Voices lists. Most recently, Tai is the cofounder of SPARC, a 501(c)3 nonprofit dedicated to bridging students from low socioeconomic backgrounds with opportunities in STEM and social impact through project-based learning, mentorship, and scholarships.

Tai on "Why I Joined Matter"

Joining Matter was a natural fit given my deep passion for professional and personal growth. It’s incredibly encouraging to see social impact startups like Matter are blazing a trail for the future of work, where feedback and soft skills will play a critical role in the success of businesses and their team members.

As a mentor and a nonprofit organizer, I know how uneasy, yet (unsurprisingly) eager, my mentees and students get when they hear the word “feedback.” Everyone deserves to receive amazing feedback on a regular basis that will help them grow as a professional and person. No one should ever get that sinking feeling when a performance review cycle is approaching. Feedback should be seen as an opportunity to grow versus a blemish on our record or even hinder career mobility that many professionals often fear.

That’s what makes Matter so special to me. Matter is different. Matter is making feedback more approachable and actionable so that professionals can grow in their career and have an impact. I’m looking forward to making this vision a reality – where not too far from now, freelancers, students, and all professionals will light up at the idea of receiving feedback from their teams and peers.

Tai brings deep knowledge in storytelling, product marketing, and brand development that will be critical in telling the Matter story and empowering professionals everywhere to be the version of themselves. We're extremely fortunate to have Tai join the Matter family. Welcome Tai!

Brett Hellman
CEO at Matter

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Tai Tran
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