Kudos vs. Guusto [2025 Unbiased Comparison]

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In the context of employee recognition and engagement, Kudos and Guusto have emerged as two popular choices for organizations aiming to build a positive workplace culture and enhance employee satisfaction. Similar to Matter, both platforms offer unique features designed to create seamless peer-to-peer recognition programs and reward systems. However, a closer look reveals that Kudos and Guusto cater to slightly different needs, depending on your company's size, goals, and culture.

Whether you focus on integrating with communication tools like Slack and Microsoft Teams or providing diverse reward options to your employees, selecting the right employee recognition platform is vital for fostering a high-performing company culture. In this post, we will compare Kudos and Guusto side-by-side to help you make an informed decision. We'll also introduce Matter as a powerful alternative that combines the best features of both platforms to offer a comprehensive solution for employee engagement and recognition.

Kudos vs. Guusto: Overview comparison

When choosing between Kudos and Guusto for employee recognition, both platforms offer distinct features tailored to different organizational needs, with each platform excelling in specific areas.

Kudos is designed to foster a culture of social recognition by allowing employees to send personalized recognition messages, eCards, and awards. With features celebrating milestones like birthdays and work anniversaries, Kudos helps organizations integrate recognition into daily workflows. It also provides analytics to help HR teams track employee engagement trends and improve workplace morale. Kudos is highly customizable, allowing companies to offer various digital rewards, such as gift cards or branded merchandise. Integration with Slack and Microsoft Teams ensures quick and seamless recognition across distributed teams​.

Guusto, in contrast, emphasizes simplicity and flexibility, focusing on digital gift cards as the primary reward option. Employees can redeem these cards from over 60,000 merchants worldwide or opt for charitable donations. Guusto is designed for easy setup and scalability, allowing organizations to manage budget-friendly reward programs while controlling costs. One of Guusto's standout features is its no markup policy on rewards, ensuring every dollar spent goes directly to the employee. The platform is ideal for companies that need a straightforward rewards system with comprehensive budget controls and HRIS integrations.

Kudos is better suited for organizations promoting social recognition and tracking engagement analytics across teams. At the same time, Guusto excels in offering a simple, scalable reward system with flexible redemption options. The right choice depends on your organization's goals—whether you're focused on team-building and analytics or reward simplicity and cost-effectiveness.

Kudos vs. Guusto: Features

Both Kudos and Guusto offer powerful features for employee recognition, but they approach it differently, catering to different organizational needs.

Kudos vs. Guusto: Kudos Platform
Kudos vs. Guusto: Kudos Platform

Kudos features:

  • Social recognition and eCards: Kudos allows employees to send personalized messages and eCards, celebrating achievements, work milestones, and birthdays. These recognition messages can be customized to fit the company's values, ensuring that recognition feels meaningful and aligned with company culture​.
  • People analytics: Kudos offers comprehensive analytics, enabling HR leaders to track recognition trends, employee engagement, and participation rates. These insights help organizations understand the impact of their recognition efforts on employee morale​.
  • Customizable rewards: The platform offers various reward options, including digital gift cards and branded merchandise. These rewards can be customized to suit different employee preferences, making it a flexible tool for engagement​.
  • Automated milestones: Kudos automates the recognition of important milestones like work anniversaries and birthdays, ensuring that no special occasion goes unnoticed​.
  • Integrations: Kudos integrates seamlessly with communication platforms such as Slack and Microsoft Teams, making it easy for employees to send recognition without disrupting their workflow​.
Bonusly vs. Guusto: Guusto Platform
Bonusly vs. Guusto: Guusto Platform

Guusto features:

  • Digital gift cards: Guusto allows employees to receive redeemable digital gift cards at more than 60,000 retailer locations globally. Employees can choose how and where to spend their rewards, offering maximum flexibility​.
  • Charitable donations: Employees also have the option to donate their rewards to charity, fostering a sense of social responsibility within the organization​.
  • Budget management tools: Guusto's platform includes easy-to-use budget controls, allowing HR leaders and managers to allocate budgets for rewards and track spending in real time​.
  • No markups: One of Guusto's standout features is its no markup policy, ensuring that every dollar allocated for rewards goes directly toward the employee's gift, maximizing the value of each recognition effort​.
  • Simple setup and scalability: Guusto is designed to be easy to implement and scale with tools that allow organizations to manage both small-scale and large-scale recognition programs efficiently​.

Kudos focuses on creating a social recognition experience with customizable rewards and in-depth analytics. At the same time, Guusto offers a straightforward, flexible reward system with digital gift cards and charitable donation options. Both platforms provide valuable tools for employee engagement, but the right choice will depend on whether your organization values social interaction and analytics or simple, scalable rewards.

Kudos vs. Guusto: Integration options

Kudos and Guusto offer integration options that enhance their platforms' usability by seamlessly connecting with the tools organizations already use. However, they differ in the scope and depth of their integrations.

Kudos integrations:

  • Slack and Microsoft Teams: Kudos integrates seamlessly with Slack and Microsoft Teams, allowing employees to send recognition directly from within these platforms. This enables teams to celebrate achievements and send eCards or recognition messages without leaving their primary communication tools, making it easy for distributed teams to stay connected and engaged​.
  • HRIS integrations: Kudos can integrate with various HRIS platforms, ensuring that employee data remains current, allowing for automated milestone celebrations such as work anniversaries and birthdays​.
  • Custom integrations: Kudos offers custom integration options for businesses with unique systems, allowing organizations to build workflows tailored to their needs​.

Guusto integrations:

  • HRIS integrations: Guusto supports integration with HRIS platforms to simplify managing employee rewards and ensure smooth milestone recognition automation like birthdays and anniversaries​.
  • APIs for custom workflows: Guusto offers APIs that allow companies to integrate the platform into their existing systems and workflows, making it easy to customize and scale the reward program as needed​.
  • Single sign-on (SSO): For security and ease of access, Guusto supports SSO integration, allowing employees to access the platform securely without needing separate login credentials​.

Kudos offers robust integrations with popular communication tools like Slack and Microsoft Teams, making it ideal for companies looking to embed recognition into everyday communication. Guusto, meanwhile, provides flexible integration options with HRIS platforms and custom APIs, offering a simple and scalable solution for managing employee rewards. Both platforms offer strong integration capabilities, but the best choice depends on your organization's specific workflow requirements.

Kudos vs. Guusto: Pricing and plans

When evaluating the cost of employee recognition platforms, both Kudos and Guusto offer flexible pricing options, but their models are structured differently to cater to various business needs.

Kudos vs. Guusto: Kudos Recognition
Kudos vs. Guusto: Kudos Recognition

Kudos pricing: Pricing is not listed on the website. You'll need to schedule a demo/sales call with Kudos to learn more about pricing.

Kudos offers a custom pricing approach tailored to the specific needs of each company, making it ideal for organizations that require a comprehensive and scalable recognition platform. Guusto, with its free plan and transparent, budget-friendly paid options, is perfect for companies looking for an easy-to-manage, cost-effective reward system. The best choice depends on your organization's size, budget, and the level of customization needed.

Kudos vs. Guusto: Guusto Recognition
Kudos vs. Guusto: Guusto Recognition

Guusto pricing: Have a look at a more detailed overview of Guusto's plans and pricing.

  • Free: $0 per month, single-user account
  • Lite: $40 per month, single-user account
  • Essential: $120 per month, Starts with 30 seats
  • Premium: $400 per month, Starts with 80 seats

Kudos vs. Guusto: Customer support

Reliable customer support is essential when using any employee rewards software platform. Both Kudos and Guusto offer robust customer support options, though they vary in approach and level of assistance provided.

Kudos customer support:

  • Live chat and email support: Kudos provides live chat and email support to help users resolve issues and navigate the platform effectively. This ensures quick response times and helps businesses get the most out of the platform.
  • Help center: Kudos offers an extensive Help Center that includes tutorials, articles, and guides to help users troubleshoot common problems and learn how to use the platform's features.
  • Dedicated account manager: For larger clients or those with more advanced needs, Kudos offers access to a dedicated account manager, ensuring a personalized approach to platform setup, customization, and ongoing support​.

Guusto customer support:

  • Email support: Guusto provides email support for users needing assistance with the platform. This service helps businesses resolve issues efficiently while managing their reward programs.
  • Help center and resources: The platform includes a detailed Help Center, providing users with resources, including FAQs and step-by-step guides, to help them independently navigate Guusto's features and resolve common issues.
  • Dedicated customer support: Guusto offers tailored customer support services for organizations with higher usage needs, ensuring businesses have the assistance they need to run their reward programs smoothly​.

Both Kudos and Guusto offer solid customer support options. Kudos provides more personalized support through dedicated account managers, making it a great option for larger organizations needing ongoing assistance. Guusto, with its straightforward email support and detailed help resources, ensures businesses of all sizes can effectively manage their employee reward programs.

Kudos vs. Guusto: Customer reviews

Customer feedback offers valuable insights into how platforms perform in practice, highlighting their strengths and improvement areas. Kudos and Guusto receive high praise from users, but they excel in different areas based on their features and the organization's specific needs.

Kudos customer reviews

G2 rating: Kudos holds a G2 score of 4.8/5 based on hundreds of reviews​.

  • Strengths: Kudos promotes a culture of appreciation by making it simple for employees to recognize one another's accomplishments. Many companies appreciate its social recognition features and customizable rewards, which help boost employee engagement. Integrating Slack and Microsoft Teams allows employees to give recognition without disrupting their workflow. At the same time, detailed analytics provide human resources teams with insights into employee behavior and participation​.
  • Areas for improvement: Some users feel that Kudos could improve its reporting tools, and a few have mentioned that the platform has a learning curve for new users. Overall, though, the platform is highly valued for peer recognition and fostering a positive work culture.
  • "The user interface, although easy to use, needs to be limited as the page can continuously scroll in order to find specific results. ie there is a lack of a squick search function. The graphical representation of achievements is too bulky which takes up a lot of screen space. A suggestion would be to have a high level overview ( of statistical data) with the ability to drill down deeper into the results. Similar to Power BI. - Gavin D. (Customer G2 Review).
  • "It seems very social media-like, and we all have a lot of that in our lives. That makes it easy to use, but it's hard to drive engagement from inside the team. Integration into our other communication channels would be better. I also really dislike robot verification with the pictures. Sometimes it resets itself so many times I just give up. It also doesn't give an option for people with low vision." - Verified User in Oil & Energy (Customer G2 Review).
  • "Kudos is a great platform to provide appreciation to your colleague who has helped you in your work, but as its been not used by many employees of the company but if its used at full power by everyone it will really improve the efficiency of individual employee." - Nikita D., Software Engineer.

Have a look at a more detailed overview of Kudos' customer reviews.

Guusto customer reviews

G2 rating: Guusto holds a G2 score of 4.9/5 based on over 1,000 reviews​.

  • Strengths: Guusto is praised for its ease of use and flexible reward system. Users appreciate that Guusto offers digital gift cards that employees can redeem at thousands of merchants or use for charitable donations. The budget management tools and the no-markup policy ensure that companies can manage their employee recognition programs efficiently and without hidden costs​.
  • Areas for improvement: Some users mention that Guusto's platform focuses primarily on rewards and lacks social recognition features like peer-to-peer recognition and feedback. However, for companies focused on delivering employee rewards effectively, Guusto remains a top choice​.
  • "Initial login takes some finesse. Figuring out how to redeem your gift card takes some finesse." - Marilyn H. (Customer G2 Review).
  • "I have only been using guusto for a little bit. The only thing I find I don't like is that when I log in it redirects me to the website instead of letting me log in via the app." - Verified User in Hospitality (Customer G2 Review).
  • "I wish Guusto had more merchants for better flexibility. These days, people want to be more practical. Shops are better than restaurants. I'd like to see more shopping options and gasoline station brands on there." - Joseph G., Art Director.

Kudos is highly regarded for improving employee engagement through social recognition and peer-to-peer recognition features, making it ideal for fostering a positive work culture. Guusto emphasizes simplicity, digital gift cards, and cost-effective reward management and is a favorite among companies that want a streamlined approach to employee rewards without added complexity.

Kudos vs. Guusto: Which is the right tool for you?

Choosing between Kudos and Guusto depends on your organization's specific needs, goals, and priorities. Both platforms offer valuable tools for employee recognition and engagement, but their features and strengths cater to different business objectives.

Kudos vs. Guusto: Kudos Rewards
Kudos vs. Guusto: Kudos Rewards

Choose Kudos if:

  • You are looking for a platform that prioritizes social recognition and peer-to-peer engagement. Kudos is ideal for businesses that want to build a strong company culture by encouraging employees to recognize each other's achievements through customizable messages, eCards, and awards​.
  • Your organization requires in-depth analytics and reporting tools to track employee engagement and recognition trends. Kudos provides robust data that helps human resources teams measure their recognition programs' impact and identify areas ​for improvement.
  • You need a platform that integrates seamlessly with Slack, Microsoft Teams, and HRIS systems. Kudos allows recognition to happen within the flow of work, making it easy for employees to engage without disrupting their daily tasks​.

Check out our Kudos vs. Matter guide for a full comparison.

Kudos vs. Guusto: Guusto Rewards
Kudos vs. Guusto: Guusto Rewards

Choose Guusto if:

  • You are focused on flexible, easy-to-manage rewards for your employees. Guusto's digital gift cards can be redeemed at thousands of merchants worldwide, giving employees various options while ensuring the reward system is simple and effective​.
  • Your organization values budget control and transparency. Guusto's no-markup policy and detailed budget management tools allow you to control your spending on recognition programs without hidden fees, making it perfect for companies looking to manage costs while maintaining engagement​.
  • You need a solution that is quick to set up and scale. Guusto's platform is known for its simplicity, making it ideal for companies that want to implement a rewards system without complex setup processes​.

Check out our Guusto vs. Matter guide for a full comparison.

Kudos is the right choice for organizations prioritizing social interaction, team-building, and tracking employee engagement with comprehensive analytics. Guusto, on the other hand, is perfect for companies that need a straightforward rewards system with flexible redemption options and transparent pricing. The right tool for your business will depend on whether your focus is creating a recognition culture or simplifying and scaling employee rewards.

Matter: The best alternative to Kudos and Guusto

While both Kudos and Guusto offer robust solutions for employee recognition and engagement, Matter stands out as a powerful alternative, offering a distinctive combination of capabilities that renders it an exceptional option for organizations of all sizes. Matter integrates seamlessly with Slack and Microsoft Teams, making it effortless for employees to provide and receive peer-to-peer recognition in real-time without disrupting their daily productivity.

Why Matter is the best alternative:

  • Slack-first and Teams-first integration: Matter is designed to work flawlessly within these popular communication tools, allowing employees to send beautiful, customizable kudos cards that can reflect company values, personal achievements, or even inside jokes​.
  • Automated celebrations: Matter makes celebrating work anniversaries, birthdays, and other key milestones easy. The platform automates these events, ensuring that employees never miss an important celebration​.
  • Feedback Friday: Matter's Feedback Friday feature encourages weekly recognition by automatically prompting employees to send kudos and rewards on Fridays, helping them end the week on a positive note. This feature is completely customizable, so it can align with your company's recognition strategy​.
  • Flexible rewards system: Matter offers a variety of reward options, including digital gift cards, prepaid Visa/Mastercard, and charitable donations. The platform's coin system resets weekly, encouraging frequent, authentic participation while maintaining flexibility in how employees choose to redeem their rewards​.
  • Easy setup: Matter's platform can be installed in just 2 minutes, and customization takes only 5-10 minutes. Once set up, the platform runs mostly on automation, requiring minimal management​.

Matter combines the best features of both Kudos and Guusto, offering seamless integration with popular tools, customizable recognition, and a flexible rewards system. Whether you're looking to foster social recognition like Kudos or offer easy-to-manage rewards like Guusto, Matter provides a comprehensive solution that fits the needs of modern organizations.

Kudos vs. Guusto: FAQs

To help you decide between Kudos and Guusto, we've compiled some frequently asked questions about these employee recognition platforms, addressing their strengths, features, and differences.

Q: How do Kudos and Guusto compare in terms of features?

A: Kudos fosters social recognition by offering personalized recognition messages, eCards, and awards. It integrates well with tools like Slack and Microsoft Teams, making recognition seamless in daily interactions. Kudos competitors are known for their focus on peer-to-peer recognition and employee engagement analytics, allowing human resources teams to track recognition trends and improve overall workplace connection and morale.

In contrast, Guusto focuses on digital gift cards and reward distribution with a no-markup policy, making it simple and scalable for companies offering flexible employee rewards. Guusto customers love the ease with which they can access thousands of merchants or opt for charitable donations.

Q: Which platform is better suited for larger companies and industries?

A: Kudos is better suited for larger companies in various industries that require detailed analytics and social recognition features. It's ideal for creating a strong company culture and leveraging peer recognition across distributed teams. On the other hand, Guusto works well for companies of all sizes looking for a simple, cost-effective rewards system. Guusto alternatives may focus on more complex recognition systems, but Guusto stands out for its flexible reward management and ease of use across multiple industries.

Q: How do Kudos and Guusto handle security and user data?

A: Both platforms take security seriously. Kudos offers robust data security features, ensuring that user data is protected while facilitating social recognition across teams. Guusto, with its secure handling of digital gift cards and rewards programs, ensures that both the company and the customers benefit from a smooth, risk-free process. Additionally, Guusto provides HRIS integrations, simplifying the process of managing employee information securely​.

Q: How easy is it to use Kudos and Guusto for employees and managers?

A: Kudos offers a user-friendly interface, making it simple for employees to send recognition messages or awards while keeping HR and management informed with detailed analytics. For managers, its customization options and social recognition tools make it easy to drive employee engagement and monitor progress. Guusto, known for its ease of use, allows managers to easily allocate rewards with budget control features, while employees can choose from a wide range of rewards. Both platforms streamline the recognition process, though Kudos alternatives may offer slightly different recognition and reward management approaches.

Q: Are there any alternatives to Kudos and Guusto?

A: Yes, if you're looking for Kudos alternatives or Guusto competitors, Matter is an excellent option. Matter integrates with Slack and Microsoft Teams, offering customizable kudos cards, automated milestone celebrations, and a flexible rewards system. Matter is easy to set up, and its frequent coin resets encourage more peer-to-peer recognition​.

When choosing the right employee recognition platform, Kudos and Guusto offer powerful solutions catering to different organizational needs. Kudos stands out for its social recognition features, allowing companies to foster a culture of peer-to-peer recognition through customizable messages, eCards, and milestone celebrations. It integrates smoothly with Slack and Microsoft Teams, making recognition part of everyday workflow while also offering detailed analytics to help human resources teams monitor employee engagement and track recognition trends.

Guusto, on the other hand, excels in reward management, providing companies with an easy-to-use platform for distributing digital gift cards from over 60,000 merchants. It's ideal for businesses seeking a flexible and scalable solution with strong budget control features and a no-markup policy that ensures every dollar spent on rewards goes directly to the employee. Guusto's simplicity and transparency make it a great choice for companies of all sizes that want to prioritize employee rewards without the complexity of more feature-heavy platforms.

Consider Matter if you're looking for Guusto competitors or a Kudos alternative that combines the best of both platforms. Matter integrates effortlessly with Slack and Microsoft Teams, offering customizable kudos cards, automated milestone celebrations, and a flexible rewards system that encourages frequent participation through its weekly coin reset. It's the perfect solution for companies looking to boost employee engagement, enhance their recognition programs, and build a strong company culture. Get started with Matter for free today and discover how it can transform your employee recognition efforts into a more engaging and impactful experience!

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