Privacy Policy

This Privacy Notice is designed to help you understand how MatterApp, Inc. (“Matter”, “us, “we”, or “our”) collects, uses, and shares your personal information and to help you understand and exercise your privacy rights.

1. SCOPE
2. PERSONAL INFORMATION WE COLLECT
3. HOW WE USE YOUR INFORMATION
4. HOW WE DISCLOSE YOUR INFORMATION
5. YOUR PRIVACY CHOICES AND RIGHTS
6. SECURITY OF YOUR INFORMATION
7. INTERNATIONAL DATA TRANSFERS
8. RETENTION OF PERSONAL INFORMATION
9. SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS
10. SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS
11. CHILDREN’S INFORMATION
12. DATA PRIVACY FRAMEWORKS
13. OTHER PROVISIONS
14. CONTACT US

1. SCOPE

   This Privacy Notice applies to personal information processed by us, including on our websites, and other online or offline offerings. To make this Privacy Notice easier to read, our websites, mobile applications, and other offerings are collectively called the “Services.”

   An Important Note: This Privacy Notice does not apply to any of the personal information that we process on behalf of our customers through their use of Matter’s Services (“Customer Data”). Our customers’ respective privacy policies govern their collection and use of Customer Data. Our processing of Customer Data is governed by the contracts that we have in place with our customers, not this Privacy Notice. Any questions or requests relating to Customer Data should be directed to our customer.

2. PERSONAL INFORMATION WE COLLECT

   The categories of personal information we collect depend on how you interact with us, our Services, and the requirements of applicable law. We collect information that you provide to us, information we obtain automatically when you use our Services, and information from other sources such as third-party services and organizations, as described below.

   1. Information You Provide to Us Directly

      We may collect the following personal information that you provide to us.

      • Account Creation. We may collect information when you create an account, such as name, email address, mobile number, company name, username, and other voluntary information you may provide for your professional profile.
      • Purchases. We may collect personal information and details about your purchases, including payment information. Any payments made via our Services are processed by third-party payment processors. We do not directly collect or store any payment card information entered through our Services, but we may receive information associated with your payment card information (e.g., your billing details).
      • Your Communications with Us. We may collect personal information, such as email address, phone number, or mailing address when you request information about our Services, register for our newsletter or loyalty program, request customer or technical support, apply for a job, or otherwise communicate with us.
      • Surveys. We may contact you to participate in surveys. If you decide to participate, you may be asked to provide certain information which may include personal information.
      • Interactive Features. We and others who use our Services may collect personal information that you submit or make available through our interactive features (e.g., messaging and chat features, commenting functionalities, forums, blogs, and social media pages). Any information you provide using the public sharing features of the Services will be considered “public,” unless otherwise required by applicable law, and is not subject to the privacy protections referenced herein.
      • Sweepstakes or Contests. We may collect personal information you provide for any sweepstakes or contests that we offer. In some jurisdictions, we are required to publicly share information of sweepstakes and contest winners.
      • Conferences, Trade Shows, and Other Events. We may collect personal information from individuals when we attend conferences, trade shows, and other events.
      • Business Development and Strategic Partnerships. We may collect personal information from individuals and third parties to assess and pursue potential business opportunities.
      • Job Applications. We may post job openings and opportunities on our Services. If you reply to one of these postings by submitting your application, CV and/or cover letter to us, we will collect and use your information to assess your qualifications.

   2. Information Collected Automatically

      We may collect personal information automatically when you use our Services:

      • Automatic Data Collection. We may collect certain information automatically when you use our Services, such as your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, browser or device information, location information (including approximate location derived from IP address), and Internet service provider. Within Matter, we also collect information on how you interact with our Services: the pages you visit, the links you click, the content you engage with, and the frequency and duration of your activities. Note that we only gather this information while you are using Matter and not from any other online activities.
      • Cookies, Pixel Tags/Web Beacons, and Other Technologies. We, as well as third parties that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, local storage, and other technologies (“Technologies”) to automatically collect information through your use of our Services.
        • Cookies. Cookies are small text files placed in device browsers that store preferences and facilitate and enhance your experience.
        • Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in our Services that collects information about engagement on our Services. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.
        • Addressing Pixel Tag Security. We recognize the potential security risks associated with pixel tags and take stringent measures to protect personally identifiable information (PII). Our security protocols include encryption, regular security audits, and strict access controls to ensure that PII is safeguarded from unauthorized access and misuse. We continuously monitor for vulnerabilities and update our systems to mitigate any potential threats.
        • Local Storage. Local storage is used minimally to store user preferences necessary for app functionality within the Matter Web Application. It does not contain any personally identifiable information, authentication, or user data. This ensures that user data is protected and used solely to enhance the user experience.

        Our uses of these Technologies fall into the following general categories:

        • Operationally Necessary. This includes Technologies that allow you access to our Services, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity and improve security or that allow you to make use of our functionality;
        • Performance-Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how individuals use our Services (see Analytics below);
        • Functionality-Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services or keeping track of your specified preferences, interests, or past items viewed;
        • Advertising- or Targeting-Related. We may use first party or third-party Technologies to deliver content, including ads relevant to your interests, on our Services or on third-party websites.

        See “Your Privacy Choices and Rights” below to understand your choices regarding these Technologies.

      • Analytics. We may use Technologies and other third-party tools to process analytics information on our Services. Some of our analytics partners include:
        • Google Analytics. For more information, please visit Google Analytics’ Privacy Policy. To learn more about how to opt-out of Google Analytics’ use of your information, please click here.
        • Mixpanel. For more information about Mixpanel, please visit Mixpanel’s Privacy Policy.
        • Clearbit. For more information, please visit: Clearbit's Privacy Policy.

   3. Information Collected from Other Sources

      We may obtain information about you from other sources, including through third-party services and organizations. For example, if you access our Services through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect information about you from that third-party application that you have made available via your privacy settings.
      
      
      • Usage of Collected Data. The data collected from both first-party (Matter) and third-party sources are combined to improve our Services, enhance user experience, and perform analytics. This information helps us personalize content, streamline authentication processes, and ensure seamless integration with third-party services. Additionally, it aids in the detection of security threats and the optimization of overall performance.

3. HOW WE USE YOUR INFORMATION

   We use your information for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services, as described below.

   1. Provide Our Services

      We use your information to fulfill our contract with you and provide you with our Services, such as:
      • Managing your information and accounts;
      • Providing access to certain areas, functionalities, and features of our Services;
      • Answering requests for customer or technical support;
      • Communicating with you about your account, activities on our Services, and policy changes;
      • Processing your financial information and other payment methods for products or Services purchased;
      • Processing applications if you apply for a job we post on our Services; and
      • Allowing you to register for events.

   2. Administrative Purposes

      • We use your information for various administrative purposes, such as in our legitimate interests such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention;
      • Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity;
      • Measuring interest and engagement in our Services;
      • Improving, upgrading or enhancing our Services;
      • Developing new products and Services;
      • Ensuring internal quality control and safety;
      • Authenticating and verifying individual identities, including requests to exercise your rights under this policy;
      • Debugging to identify and repair errors with our Services;
      • Auditing relating to interactions, transactions and other compliance activities;
      • Enforcing our agreements and policies; and
      • Complying with our legal obligations.

   3. Marketing and Advertising our Products and Services

      We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law.

      Some of the ways we may market to you may include email campaigns, custom audiences advertising, and “interest-based” or “personalized advertising,” including through cross-device tracking.

      If you have any questions about our marketing practices, you may contact us at any time as set forth in “Contact Us” below.

   4. Other Purposes

      We also use your information for other purposes as requested by you or as permitted by applicable law.
      • Consent. We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your explicit consent. By using our Services, you provide implied consent to our data practices as described in this Privacy Policy, unless required otherwise by law. If you do not agree, you may opt-out of certain data collection and usage practices. To opt-out or withdraw consent, please adjust your settings in your account or contact us directly.
      • De-identified and Aggregated Information. We may use personal information and other information about you to create de-identified and/or aggregated information, such as de-identified demographic information, de-identified location information, information about the device from which you access our Services, or other analyses we create. De-identified and/or aggregated information is not personal information, and we may use and disclose such information in a number of ways, including research, internal analysis, analytics, and any other legally permissible purposes.
      • Share Content with Friends or Colleagues. Our Services may offer various tools and functionalities. For example, we may allow you to provide information about your friends through our referral services. Our referral services may allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services. Please only share with us contact information of people with whom you have a relationship (e.g., relative, friend, neighbor, or co-worker).

4. HOW WE DISCLOSE YOUR INFORMATION

   We disclose your information to third parties for a variety of business purposes, including to provide our Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.

   1. Disclosures to Provide our Services

      The categories of third parties with whom we may share your information are described below.
      • Service Providers and Professional Advisors. We may share personal information with our third-party service providers and professional advisors who use that information to help us provide our Services. This includes third parties that provide us with IT support, hosting, payment processing, customer service, banking and legal services, insurance, and related services.
      • Our Customers (Authorized Users Only). In cases where you use our Services as an authorized user of our customer (e.g., your employer), that customer may access information associated with your use of the Services including usage data and the contents of the communications and files associated with your account. Your personal information may also be subject to the customer’s privacy policy. We are not responsible for the customer’s processing of your personal information.
      • Business Partners. We may share your personal information with business partners to provide you with a product or service you have requested. We may also share your personal information to business partners with whom we jointly offer products or services.
      • Advertising Partners. We may share your personal information with third-party advertising partners. These third-party advertising partners may set Technologies and other tracking tools on our Services to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit digital properties within their networks. This practice is commonly referred to as “interest-based advertising” or “personalized advertising.”

   2. Disclosures to Protect Us or Others

      We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our, or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.

   3. Disclosure in the Event of Merger, Sale, or Other Asset Transfers

      If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.

5. YOUR PRIVACY CHOICES AND RIGHTS

   Choices. If personal data covered by this Privacy Policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party in a manner not specified in this Policy, Matter will provide you with an opportunity to choose whether to have your personal data so used or disclosed. Requests to opt out of such uses or disclosures of Personal Data should be sent to us as specified in the "How to Contact Us" section below.
   
   Certain personal data, such as information about medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, is considered "Sensitive Information." Matter will not use Sensitive Personal for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual unless Matter has received your affirmative and explicit consent (opt-in).

   Your Privacy Choices. The privacy choices you may have about your personal information are determined by applicable law and are described below.

   • Email Communications. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding our Services or updates to our Terms or this Privacy Notice).

     We process requests to be placed on do-not-mail, do-not-phone, and do-not-contact lists as required by applicable law.

   • “Do Not Track.” Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

   • Cookies and Interest-Based Advertising. You may stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Services may not work properly. Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt-out of personalized advertisements on some mobile applications by following the instructions for Android, iOS and others.

     The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative, the Digital Advertising Alliance, the European Digital Advertising Alliance, and the Digital Advertising Alliance of Canada.

     Please note you must separately opt out in each browser and on each device.

   Your Privacy Rights. In accordance with applicable law, you may have the right to:

   • Access Personal Information about you, including: (i) confirming whether we are processing your personal information; (ii) obtaining access to or a copy of your personal information; and (iii) receiving an electronic copy of personal information that you have provided to us, or asking us to send that information to another company (the “right of data portability”);
   • Request Correction of your personal information where it is inaccurate or incomplete. In some cases, we may provide self-service tools that enable you to update your personal information;
   • Request Deletion of your personal information;
   • Request Restriction of or Object to our processing of your personal information; and
   • Withdraw your Consent to our processing of your personal information.

   If you would like to exercise any of these rights, please contact us as set forth in “Contact Us” below. We will process such requests in accordance with applicable laws.

6. SECURITY OF YOUR INFORMATION

   We take steps to ensure that your information is treated securely and in accordance with this Privacy Notice. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized disclosure.

   By using our Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on our Services, by mail or by sending an email to you.

7. INTERNATIONAL DATA TRANSFERS

   All information processed by us may be transferred, processed, and stored anywhere in the world, including, but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live. We endeavor to safeguard your information consistent with the requirements of applicable laws.

8. RETENTION OF PERSONAL INFORMATION

   We store the personal information we collect as described in this Privacy Notice for as long as you use our Services or as necessary to fulfill the purposes for which it was collected. This includes providing our Services, resolving disputes, establishing legal defenses, conducting audits, pursuing legitimate business purposes, enforcing our agreements, and complying with applicable laws. Personal information is retained for a maximum period of 60 days after account termination unless otherwise required by law. Upon termination of the agreement between Matter and the client, data will be securely destroyed.

9. SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS

   This Supplemental California Privacy Notice only applies to our processing of personal information that is subject to the California Consumer Privacy Act of 2018 (“CCPA”). The CCPA provides California residents with the right to know what categories of personal information Matter has collected about them and whether Matter disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding 12 months. California residents can find this information below:

   Category of Personal Information Collected by Matter	Categories of Third Parties Personal Information is Disclosed to for a Business Purpose
   Identifiers.	Service providers Our Customer (only as it relates to the Customer’s Authorized Users) Advertising partners
   Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))	Service providers Our Customer (only as it relates to the Customer’s Authorized Users)

   Commercial information

   Service providers Advertising partners

   Internet or other electronic network activity

   Service providers Advertising partners

   Sensory data	Service providers Our Customer (only as it relates to the Customer’s Authorized Users)
   Professional or employment-related information	Service providers

   Inferences drawn from other personal information to create a profile about a consumer

   Service providers Advertising partners

   Additional Privacy Rights for California Residents

   “Sales” of Personal Information under the CCPA. For purposes of the CCPA, Matter does not “sell” personal information, nor do we have actual knowledge of any “sale” of personal information of minors under 16 years of age.

   Non-Discrimination. California residents have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by the CCPA.

   Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. To designate an authorized agent, please contact us as set forth below.

   Verification. When you make a request, we will ask you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include confirming the email address associated with any personal information we have about you.

   If you are a California resident and would like to exercise any of your rights under the CCPA, please Contact Us as set forth below. We will process such requests in accordance with applicable laws.

10. SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS

    If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties who intend to license or sell that personal information. Please note that we do not currently sell your personal information as sales are defined in Nevada Revised Statutes Chapter 603A. If you have any questions, please contact us as set forth below.

11. CHILDREN’S INFORMATION

    The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal information from children.

    If you are a parent or guardian and believe your child has uploaded personal information to our site without your consent, you may contact us as described in “Contact Us” below. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child’s account if applicable.

12. DATA PRIVACY FRAMEWORKS

    Matter complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Matter has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. Matter has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

    In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Matter commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU individuals, UK individuals, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact Matter at: hello@matterapp.com.

    In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Matter commits to cooperate and comply respectively with the advice of the panel established by the EU data protection authorities (DPAs), the UK Information Commissioner’s Office (ICO), and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved complaints concerning our handling of human resources data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF in the context of the employment relationship.

    In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Matter commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF to JAMS, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://www.jamsadr.com/DPF-Dispute-Resolution for more information or to file a complaint. The services of JAMS are provided at no cost to you.

13. OTHER PROVISIONS

    Third-Party Websites/Applications. The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third-party websites or applications is at your own risk.

    Supervisory Authority. If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable law.

    Changes to our Privacy Notice. We may revise this Privacy Notice from time to time in our sole discretion. If there are any material changes to this Privacy Notice, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Notice if you continue to use our Services after the new Privacy Notice takes effect.

    Investigatory and Enforcement Powers of the Federal Trade Commission (FTC). The Federal Trade Commission has jurisdiction over Matter’s compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF).

    Binding Arbitration. Under certain conditions, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.

    Onward Transfers. In cases of onward transfers to third parties of personal information of EU, UK, and/or Swiss individuals received pursuant to the Data Privacy Framework, Matter is potentially liable if the third party processes such personal information in a manner inconsistent with the Data Privacy Framework, unless Matter proves that it is not responsible for the event giving rise to the damage.

14. CONTACT US

    Matter is the controller of personal information that is processed under this Privacy Notice.

    If you have any questions about our privacy practices or this Privacy Notice, or to exercise your rights as detailed in this Privacy Notice, please contact us at:

    MatterApp, Inc. 510 Meadowmont Village Cir #196 Chapel Hill NC, 27517

    hello@matterapp.com