Small Business
The most intense recognition band: teams under 50 average 1.07 per member per month.
Solutions
By company size
Employee Recognition Software for Growing Companies
Growth erodes recognition unless something structural sustains it. Across every published size band on Matter, sustained monthly activity holds at 84 to 89%, because the ritual is built in, not bolted on.
Growing Companies
The habit that survives scaling.
What worked at 30 people breaks at 130
The founder-led thank-yous that carried the early team stop scaling right around the second office or the third layer of management. Culture does not disappear, it just stops transmitting.
A built-in ritual transmits it for you: Feedback Friday channels see 5.4x more recognition on Fridays than a typical weekday, week after week, no matter how fast headcount moves.
How Matter keeps up with you
Culture that transmits itself as headcount moves.
1. Feedback Friday
The ritual that carries culture through every growth stage. Feedback Friday posts a kickoff, a reminder, and a recap every week, automatically.
2. Auto-synced membership
Every new hire is in the program the day they join the workspace. Sync runs through the Slack, Teams, and HRIS integrations, with no provisioning tickets.
3. Celebrations
Milestones keep getting celebrated even when nobody can track them by memory. Celebrations pull dates from your directory or HRIS and post on their own.
No relaunch at every growth stage
Membership follows your Slack or Microsoft Teams directory, so hire ten or hire two hundred and the program stays complete without anyone maintaining a list.
No separate logins
Recognition happens inside Slack or Microsoft Teams. No new accounts to create, no passwords to reset, ever.
User management syncs itself
Membership follows your Slack or Teams directory automatically. No HRIS required to start, and 250+ supported when you want them.
About 2 minutes to set up
Install Matter, add it to a channel, and your team can start recognizing each other the same day.
What the data says about scaling culture
Sustained activity holds across every published size band.
- 84 to 89% sustained monthly activity across every published company-size band.
- Almost 50% of teams send their first recognition within 15 minutes of install.
It's really about engagement for us and camaraderie across the team. That was something that was always really easy for us to accomplish when we were together but became much more challenging as a bigger, remote team. Matter helps us connect and interact while showing people what kind of culture we strive for. We want people to be themselves and feel free to play and have fun at work!
2.5x
more recognition per member on teams that build a recognition ritual
Aggregate, anonymized data across thousands of teams on Matter, trailing 12 months. Full methodology in The Recognition Habit: 2026 Benchmark Report. See the research
Frequently asked questions
Do new hires join the program automatically?
Yes. Membership syncs from your Slack or Teams directory, so every new hire joins the program automatically on day one.
What breaks first as teams scale, and how does Matter help?
Celebrations and consistent appreciation go first. Matter automates both, and analytics show you where culture is thinning before people feel it.
What does Matter cost?
Every workspace starts with a free 14-day trial of everything, no credit card required, then lands on the Free Forever plan. Paid plans start at $1 per user per month. Full details on the pricing page.
How long does setup take?
About 2 minutes to install and 5 to 10 to customize. Users sync from Slack or Microsoft Teams automatically, so there is no HRIS project between you and launch. 250+ HRIS integrations are supported when you want them.
Already using another recognition tool?
Switching is a smaller project than it sounds. Your balances come with you, the migration is free on paid plans, and most teams are live within days. Historical kudos do not carry over, so you start with a clean feed and full balances.
Solutions for every stage
Recognition habits shift as headcount grows. See what changes next.
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