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Values roll out in an all-hands, live in a slide, and vanish from daily work within a month. The gap is not belief, it is a mechanism.
Custom kudos are that mechanism: every value becomes a recognition type, and every kudos becomes a small public proof of what the value looks like in practice. About half of active teams on Matter build custom types, and once they do, 65% of recognition carries one.
Every value becomes something people can actually send.
Turn each company value into a kudos type your team actually uses. Kudos post in the channel as designed cards with coins attached.
Weekly reinforcement, so values get practiced instead of remembered. Feedback Friday posts a kickoff, a reminder, and a recap every week, automatically.
See which values get lived and which stay on the poster. Analytics show participation and recognition flow by team in real time.
Custom kudos types sit in the channels your team already uses, so a values launch does not depend on anyone visiting a separate platform.
Customization is the single largest effect in our benchmark.
Aggregate, anonymized data across thousands of teams on Matter, trailing 12 months. Full methodology in The Recognition Habit: 2026 Benchmark Report. See the research →
more recognition on teams that customize kudos to their company values
of recognition on those teams is tagged to a company value
more recognition per member on teams that build a recognition ritual
As many kudos types as your culture needs. Teams typically start with their core values plus a few personality kudos, and adjust as they learn what gets used.
Yes. Kudos types are fully editable, so a values refresh is a settings change, not a re-launch.
Every workspace starts with a free 14-day trial of everything, no credit card required, then lands on the Free Forever plan. Paid plans start at $1 per user per month. Full details on the pricing page.
About 2 minutes to install and 5 to 10 to customize. Users sync from Slack or Microsoft Teams automatically, so there is no HRIS project between you and launch. 250+ HRIS integrations are supported when you want them.
Switching is a smaller project than it sounds. Your balances come with you, the migration is free on paid plans, and most teams are live within days. Historical kudos do not carry over, so you start with a clean feed and full balances.
